Fields of experience
Retail
Involved in retail projects aimed at supporting security, management and operational insights, informed by design principles and promoting a user-centred approach.
Finance
During my time at two prominent banks, I designed innovative financial applications focused on improving user access to banking services and wealth management tools.
Education
Expertise in curriculum development with an emphasis on gamification, language acquisition, and behavioural psychology for retention and engagement.
Health tech & research
Implemented several custom tools for cognitive health research, improving data analysis efficiency to support research initiatives.
Publishing
From ideation to proofreading, involved in production of over 300 textbooks and their accompanying apps, software and resources.
Data & analytics
Experience in leveraging data analytics within a design framework to convey insights effectively across various domains.
Exploration, iteration, and empathy—my core principles for user-centered design.
Featured Projects
Usability Calculator
A time-saving tool designed to calculate SUS, the industry's go-to standard.
Work in progress
I'm currently updating the case studies to reflect more recent work. In the meantime, earlier projects are available in the archive.